Trade Marketing Manager

About the role

Stanley Black & Decker is seeking a Trade Marketing Manager to lead regional marketing and promotional activities across the Baltic markets. You will work closely with local sales teams, customers, and internal stakeholders to design and launch campaigns that boost sales and strengthen the Stanley brand.

Key responsibilities

• Develop and execute regional marketing and promotional activities.
• Create and launch promotions, product introductions, merchandising concepts, and displays.
• Plan and coordinate customer events, trade fairs, product communications, and translations.
• Partner with local sales teams to implement effective sell‑out activities and campaigns.
• Manage marketing budgets and process purchase orders.
• Maintain and update systems, pricing information, and related administrative processes.
• Monitor market trends, customer needs, and competitor activities.
• Analyze campaign performance and provide recommendations for improvement.

Required profile

• Previous experience in marketing, trade marketing, sales, or a related commercial role.
• Experience with retail, distribution, or B2B channels is an advantage.
• Strong analytical and problem‑solving abilities.
• Excellent communication and stakeholder‑management skills.
• Ability to manage multiple projects and priorities simultaneously.
• Proactive, organized, and results‑oriented mindset.
• Professional proficiency in Latvian and English; knowledge of Lithuanian is a plus.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Word

What we offer

• Opportunity to work for a global market leader with iconic brands.
• High level of autonomy in a remote working environment.
• International exposure and collaboration across the Baltic region and the wider organization.
• Professional development and career growth opportunities.
• Inclusive and supportive company culture focused on innovation and success.
• Occasional travel across the Baltics and to company events.