Creative Producer

About the role

Estoty is looking for a Creative Producer to shape user‑acquisition creatives for a variety of mobile and PC titles. You will work on adventure‑genre projects across PC, mobile, iOS, Android and VR platforms, turning data‑driven insights into compelling ad concepts.

Key responsibilities

• Develop strong creative hypotheses based on data, performance insights and market trends.
• Own creative concepts for user‑acquisition across video and playable formats.
• Write clear, actionable creative briefs and storyboards for different channels and placements.
• Build and iterate effective ad structures that work across the full funnel.
• Collaborate closely with UA Managers and the Creative Lead to align creative direction with performance goals.
• Direct motion designers and artists, providing feedback and iteration guidance.
• Analyze creative performance (CTR, IPM, CPI, ROAS, retention signals) and explain why creatives succeed or fail.
• Scale winning creative patterns and quickly stop under‑performing ideas.
• Conduct structured competitor and market research using tools such as Sensor Tower.
• Track visual, hook and format trends across networks and genres.

Required profile

• 2+ years experience as a Creative Producer or Creative Strategist in mobile games or performance marketing.
• Strong understanding of user‑acquisition creatives and performance‑driven production.
• Solid grasp of performance metrics (CTR, IPM, CPI, ROAS) and creative testing logic.
• Ability to connect creative decisions with data and business impact.
• Experience collaborating with UA Managers, Motion Designers and Producers.
• Strong project‑management and communication skills.
• Good command of English for documentation and communication.

What we offer

• Friendly atmosphere and smooth interpersonal relationships.
• Opportunity to contribute to a new mobile game that could reach hundreds of millions of players worldwide.
• Full‑time position (09:00‑18:00) with flexible remote, hybrid or on‑site options.
• Competitive salary ranging from 1 800 to 4 000 EUR (brutto) depending on experience.