Marketing Design Team Lead

About the role

We are looking for a Marketing Design Team Lead who blends creative direction, marketing insight and AI expertise to produce high‑performing visual assets for paid‑media campaigns. The role will expand a current team of three AI‑driven Creative Designers to six, shaping the visual engine that powers our clients’ customer‑acquisition funnels.

Key responsibilities

• Lead, mentor and scale a team of AI‑driven Creative Designers, focusing on growth and quality.
• Own the end‑to‑end production flow, including task distribution, capacity planning and rigorous quality control.
• Define creative direction – concepts, hooks and visual angles that capture attention and drive conversions.
• Generate ideas, stay ahead of visual trends and translate performance data into iterative improvements.
• Maintain a database of winning creatives, analyse failures and feed insights back into the design cycle.
• Track emerging AI models and tools, build prompt and style libraries, and act as the internal AI‑creative expert.
• Collaborate with Creative Producers, Marketers, Media Buyers and Video Editors to align strategy and resolve bottlenecks.
• Partner with the Generative AI Pipeline Engineer to develop pipelines, presets and automation that support the team.

Required profile

• 5+ years of experience leading creative or design teams in a digital‑marketing environment.
• Proven ability to scale teams while maintaining high‑quality output.
• Strong understanding of performance‑driven visual design for paid‑media campaigns.
• Hands‑on mindset – willing to dive into design tools to unblock the team.

Required skills

• Figma
• Adobe Suite
• AI platforms (generative AI tools, prompt engineering)