CRO Specialist – Optimize Digital Customer Journeys

About the role

We are looking for a CRO Specialist to drive conversion improvements across our web and mobile platforms, turning data into actionable experiments that boost user activation, retention and revenue.

Key responsibilities

• Analyze user behavior and identify opportunities to improve conversion across web and app funnels.
• Plan, execute, and monitor A/B and multivariate tests.
• Collaborate with Product, Marketing, Design, and Engineering teams to implement experiments.
• Analyze funnel performance and user journeys using analytics tools.
• Generate hypotheses based on quantitative and qualitative data.
• Monitor key metrics such as conversion rate, activation, retention, subscription conversion, and LTV.
• Identify friction points and recommend UX improvements.
• Document experiment results and share actionable insights with stakeholders.
• Prioritize optimization initiatives based on expected business impact.
• Stay up to date with CRO, UX, and experimentation best practices.

Required profile

• 4+ years of experience in Conversion Rate Optimization, product analytics, growth or digital product optimization.
• Proven experience running A/B tests and interpreting statistical results.
• Strong ability to explain metric changes, identify root causes, propose experiments and measure outcomes.
• Understanding of UX principles and customer‑journey optimization.
• Comfortable working with cross‑functional teams in a fast‑paced environment.
• Excellent problem‑solving and communication skills.
• Experience with subscription‑based products or mobile apps is a strong advantage.

Required skills

• GA4
• Mixpanel
• Amplitude
• A/B testing
• Multivariate testing

What we offer

• Work with exceptional, high‑performing colleagues.
• Unlimited growth and training budget.
• Hybrid work model: 3 days in a modern office in Riga, 2 days remote.
• Private health insurance after probation.
• Dedicated parking space.
• MacBook and all necessary tools.
• Weekly team lunches and regular social events.
• Team‑building trips across Europe and seasonal getaways.