Business Development Manager

About the role

SIA Meditec AB is seeking an experienced Business Development Manager / Key Account Manager to expand its healthcare technology solutions in Latvia. This position goes beyond traditional account management, focusing on identifying new opportunities, building relationships with key decision‑makers, and driving complex sales processes within the public healthcare sector.

Key responsibilities

• Lead B2B sales cycles with public hospitals, healthcare institutions and other public sector organisations in Latvia, from initial contact to signed contract.
• Identify and develop new business opportunities in the healthcare and public‑sector IT market.
• Engage with CIOs, CTOs, IT managers, procurement specialists and board‑level decision‑makers.
• Prepare clear, decision‑ready commercial and product materials in collaboration with internal teams.
• Manage public procurement processes, including EIS, tender documentation, technical specifications and coordination with product and legal teams.
• Maintain and grow relationships with existing clients, seeking upsell and cross‑sell opportunities.
• Build and maintain a strong pipeline in HubSpot, ensuring accurate CRM data, forecasts and deal stages.
• Monitor competitor activity and market developments in healthcare IT.
• Collaborate closely with product, support, marketing and leadership teams to advance opportunities.
• Represent SIA Meditec AB at client meetings, industry events and sector discussions.

Required profile

• 3–5 years of B2B sales or business development experience in IT, SaaS, software, system integration or a similar technology‑driven environment.
• Experience working with public‑sector clients, preferably hospitals, healthcare institutions or other regulated organisations.
• Practical understanding of Latvian public procurement processes, including EIS and tender procedures.

Required skills

• HubSpot CRM