Lead PPC Manager

About the role

Lead the paid‑search acquisition engine at Scrambly, owning Google and Microsoft Ads to build a stable, profitable and automation‑driven growth channel. This hands‑on position reports to the Head of User Acquisition and offers a clear path to managing a small team as the channel scales.

Key responsibilities

• Own end‑to‑end performance of Google Ads (Search, Performance Max, Display, YouTube) and Microsoft Ads for the app portfolio.
• Define and execute a paid‑search strategy aligned with business goals and profitability targets.
• Design and maintain structured campaign architectures with clear conversion windows, value weighting and signal strategies.
• Scale monthly budgets from high five‑figure to high six‑figure levels while preserving efficiency.
• Develop and follow a documented scaling and testing roadmap with milestones.
• Implement automation scripts, rules and monitoring workflows to reduce manual optimisation.
• Build scalable processes for bid management, budget allocation and performance monitoring.
• Produce performance reports linked to business outcomes using GA4, Mixpanel/Amplitude and Looker/Looker Studio.

Required profile

• Hands‑on, data‑driven marketer with proven experience scaling paid‑search budgets to high six‑figure monthly spend.
• Comfortable designing automation solutions and translating performance data into actionable insights.
• Ability to lead and mentor a small team as the channel grows.
• Strong collaboration skills with cross‑functional acquisition teams.

Required skills

• Google Ads (Search, Performance Max, Display, YouTube)
• Microsoft Ads
• Automation scripting (e.g., Google Ads Scripts, Python)
• Analytics platforms: GA4, Mixpanel, Amplitude, Looker/Looker Studio
• Campaign architecture, bid management and budget allocation