Senior CRM Specialist, Lifecycle Automations

About the role

The Customization Group seeks a Senior CRM Specialist to own and expand lifecycle automations across its e‑commerce portfolio, driving revenue‑generating SMS and WhatsApp campaigns alongside email.

Key responsibilities

• Own lifecycle automations across the portfolio (welcome, abandonment, post‑purchase, reactivation, win‑back, transactional and messaging journeys).
• Design, run and optimise SMS and WhatsApp automated flows and ad‑hoc campaigns, including calendar, targeting and creative.
• Manage ROI for each channel, planning spend, frequency and offer depth against contribution margin.
• Plan product offers, discount depth and segment allocation, testing impact on margin before launch.
• Build and iterate landing pages that align message, offer and checkout experience.
• Grow the subscriber base through sign‑up optimisation and list‑growth tactics.
• Develop omnichannel strategy that coordinates email, SMS and WhatsApp into a coherent customer journey.
• Analyse performance using AI‑enhanced dashboards, run A/B tests and translate results into continuous improvements.

Required profile

• 4+ years in CRM, lifecycle or retention marketing with ownership of automated journeys and at least one messaging channel beyond email.
• Hands‑on experience with a marketing automation platform such as Emarsys, Klaviyo, Braze, Iterable or CleverTap.
• Experience with SMS/WhatsApp platforms (Attentive, Twilio‑based or similar), including consent handling and deliverability.
• Proven track record of planning offers, discount depth and understanding margin impact.
• Ability to build or brief landing pages and work with a CMS.
• Strong analytical skills, comfortable with BI dashboards, GA4 and spreadsheet modelling, and designing robust A/B tests.
• Demonstrated use of AI tools (Claude, ChatGPT or platform‑native features) in content creation, campaign operations and analysis.
• Commercial mindset focused on ROI and contribution margin, and knowledge of GDPR, ePrivacy, TCPA and other consent regulations.

Required skills

• Emarsys
• Klaviyo
• Braze
• Iterable
• CleverTap
• Attentive
• Twilio
• Claude
• ChatGPT
• Google Analytics 4 (GA4)
• BI dashboards
• Spreadsheet analysis

What we offer

• Competitive monthly salary €2,200 – €2,800 plus bonus.
• Private health insurance after probation.
• Additional leave on special occasions.
• Breakfast, lunch and snacks provided on‑site.
• International experience across globally distributed teams.
• Team‑building events and professional development opportunities.