Brand Director – End‑to‑End Brand Strategy & Community Lead

About the role

The Brand Director will own the brand from strategy through execution, shaping positioning, purpose, personality and the overall brand architecture for GoMining’s products and sub‑brands. Working closely with a Consumer Research Manager, you will build a data‑driven brand platform that becomes the benchmark for all brand activities.

Key responsibilities

• Develop and own the brand platform – positioning, purpose, personality, promise and architecture.
• Partner with Consumer Research to build strategy on brand health, lift and usage‑and‑attitude data.
• Define trust and credibility messaging in a skeptical category.
• Set and guard visual and verbal identity standards across markets and languages.
• Lead content strategy – what we publish, why, for whom and how it compounds.
• Design community strategy that turns community into a brand asset.
• Establish creative brief standards and ensure all branded output meets high quality.
• Drive 360° campaigns, major partnership activations and collaborations.
• Manage creative agencies, external partners and brand budgets.
• Define brand KPIs with research and report into the marketing OKR cycle.

Required profile

• 8+ years in brand, brand strategy or brand marketing, including 3+ years at director level with team ownership.
• Proven experience building a brand platform from research, not just a logo refresh.
• Strong consumer brand background in fintech, consumer tech or fast‑growing categories with trust challenges.
• Creative judgement to direct designers, writers and film teams.
• Experience owning content and community as integrated brand functions.
• Comfortable using research and measurement to drive decisions.
• Agency management experience and handling meaningful brand budgets.
• Fluent English with excellent verbal and written communication.

Required skills