Consumer Research Manager

About the role

As the Consumer Research Manager you will lead the consumer insights function for GoMining’s marketing team. Reporting to the CMO and partnering with the Brand Director, you will design and own the research programme that underpins brand strategy and OKRs.

Key responsibilities

• Build and own the consumer research programme, including market sizing, segmentation, usage & attitudes, brand health tracking and lift studies.
• Establish baseline metrics for awareness, consideration, differentiation, trust and barriers across markets and segments.
• Run concept, proposition, messaging and creative testing for brand and go‑to‑market launches.
• Maintain audience segmentation and personas for the entire marketing function.
• Conduct rapid qualitative work such as user interviews, focus groups and community listening.
• Manage research vendor relationships, briefs, scope, cost and quality control.
• Combine attitudinal research with behavioural and performance data to explain the why behind the what.
• Track competitive and category landscape continuously and translate findings into actionable recommendations.
• Develop a measurement framework that makes brand and marketing OKRs verifiable each quarter.

Required profile

• 5+ years in consumer insights, market research or brand strategy (client‑side, agency‑side or both).
• Hands‑on experience designing and running brand health trackers and usage‑and‑attitude studies.
• Strong quantitative expertise (sampling, significance testing, weighting) and solid qualitative craft.
• Proven ability to manage research agencies and deliver actionable output.
• Experience translating data into recommendations and defending them with commercial leaders.
• Background in multi‑market research and building an insights function from scratch.
• Fluent English.

Required skills

• Quantitative analysis
• Sampling methodology
• Statistical significance testing
• Weighting techniques
• Qualitative research
• Product analytics tools

What we offer

• Professional growth support: courses, conferences and English learning (up to 100% coverage).
• Remote or hybrid work format with flexible hours across international teams.
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.
• Recognition programs: structured performance reviews and team awards.
• Team retreats in international locations (e.g., company apartments in Cyprus).