Head of Product Marketing – Core (Mining Products)

About the role

As Head of Product Marketing – Core, you will own the strategy and commercial growth of GoMining's flagship mining products, including Digital Miners, hashrate upgrades, the marketplace and the broader ecosystem. You will shape positioning, launch plans and scaling initiatives while collaborating closely with Product, Finance, Analytics and executive leadership.

Key responsibilities

• Define and execute a global marketing strategy, positioning and value propositions across the product portfolio.
• Lead end‑to‑end go‑to‑market plans for product launches, feature releases, pricing updates and strategic initiatives.
• Own the commercial marketing funnel, optimizing CAC, LTV, conversion, retention and revenue performance.
• Partner with Finance on pricing strategy, unit economics and commercial planning.
• Set KPIs, measure effectiveness across channels and continuously improve performance.
• Build and mentor a high‑performing international marketing organization, aligning performance marketing, CRM, brand, content, SEO, community and partnership teams.
• Conduct market research, customer segmentation and competitive analysis to identify new growth opportunities.

Required profile

• 8+ years of experience in Marketing, Growth, Product Marketing or Go‑to‑Market roles.
• 3+ years leading marketing teams in a high‑growth technology company.
• Proven track record building and executing global marketing strategies.
• Strong commercial mindset with deep understanding of funnel economics, CAC, LTV, pricing and revenue growth.
• Experience leading product launches and integrated marketing campaigns.
• Excellent analytical and data‑driven decision‑making skills.
• Experience working closely with Product, Finance and executive leadership.

Required skills