Cluster Director of Sales & Marketing – MICE

About the role

Radisson Hotel Group is looking for a strategic commercial leader to head its MICE segment across five interconnected hotels in Riga, Latvia: Radisson Blu Hotel & Spa Daugava, Radisson Blu Ridzene Hotel, Radisson Hotel Old Town Riga, Park Inn by Radisson Riga Valdemara and Park Inn by Radisson Residence Riga Barona. You will lead a consolidated MICE sales division, optimising demand and cross-selling across the portfolio.

Key responsibilities

• Develop and execute a unified MICE commercial strategy for the five-hotel cluster and channel leads efficiently to maximise revenue.
• Source, bid for and convert large-scale international associations, regional corporate accounts (B2B) and sports delegations to Riga.
• Work with Radisson's Global Sales Offices and use the Radisson Rewards for Bookers and Planners programme to secure long-term loyalty.
• Manage, mentor and track KPIs for a team of MICE Sales Managers and Coordinators, and coach Account Managers.
• Analyse market dynamics, forecast revenue and build collaborative pricing models with the Cluster Revenue Manager.

Required profile

• 3 to 5+ years of proven senior leadership experience in hotel sales and marketing.
• Deep understanding of the Baltic and European MICE landscape and active relationships with regional PCOs, DMCs and corporate event planners.
• Fluency in English and Latvian, written and spoken.
• Negotiation skills and a strategic, result-oriented mindset.

Required skills

• Working knowledge of Opera PMS, Salesforce CRM and Meeting Broker.

What we offer

• Remuneration of 4,600 EUR plus per month depending on experience.
• Full-time official employment in line with Latvian labour legislation.
• Career development opportunities within the global group.
• Corporate employee travel rates and executive benefits at Radisson hotels worldwide.