Chief Financial Officer (Group Corporate Finance)

About the role

WhatDigital is an international advertising media reseller and AdTech platform founded in 2013, purchasing digital ad inventory on behalf of agencies and advertisers. It has around EUR27M annual turnover, 40 key accounts and three operating entities. The CFO oversees the financial health of the group as a unified whole, with the main office in Latvia.

Key responsibilities

• Group corporate finance: manage consolidated management reporting, budgeting, liquidity and cash flow planning across the entities.
• Taxation and financial reporting: ensure statutory compliance and mandatory reporting in Latvia and the UAE, liaise with tax authorities (VID and FTA) and coordinate external audits.
• Accounting and operations: direct accounting in Latvia and Dubai, set standard processes and oversee monthly and annual closings and reconciliations.
• Legal and compliance: oversee client KYC/AML, draft and negotiate contracts with clients, networks and vendors, and manage corporate documentation.
• Banking and external relations: act as the executive liaison for banks, supervisors, regulators and auditors.
• Platform evolution: work with product and engineering teams to automate financial workflows, billing and reporting within the proprietary ERP.

Required profile

• At least 5 years of senior executive financial leadership (CFO, Finance Director or Head of Finance) of multi-entity international groups.
• Demonstrated expertise in EU jurisdictions (Latvia / Baltics preferred) and/or the UAE, including reporting, corporate tax, VAT, audits and banking compliance.
• Experience building financial structures, consolidated accounts, cash flow frameworks, intercompany transactions and tax optimisation.
• Hands-on KYC/AML and commercial contract negotiation experience.
• Native or fully fluent Russian and English.
• Nice to have: EU citizenship, AdTech/digital advertising background, and ERP implementation experience.

What we offer

• Remuneration of up to EUR 9,000 gross per month depending on experience.
• Official employment/board appointment contract with the Latvian entity, pure compensation (no equity).
• Target start date by 30 November 2026.

Candidates apply by sending their CV and a brief cover note through LinkedIn or to the recruiting team, stating location, EU work eligibility and earliest start date. The process includes a screening, an interview with the Managing Partner, a practical business case discussion and a final meeting with the Shareholder Partner.