Senior Finance Business Partner

About the role

A growing team is looking for a Senior Finance Business Partner who can analyse digital sales and marketing performance, from sales funnels and conversion drivers through to customer acquisition costs and return on marketing investment, and turn those insights into business decisions. Working closely with senior leadership, the role combines financial expertise, advanced analytics and an understanding of business performance drivers to shape strategic and commercial priorities, investment choices and profitability.

Key responsibilities

• Analyse digital sales and marketing performance and recommend actions to improve profitable growth.
• Partner with senior leadership, department heads and the Group, using insights on business performance, competition and macroeconomic trends to strengthen data-driven decisions.
• Drive Baltic and Group-level strategic and transformation initiatives.
• Lead financial planning, budgeting and forecasting within your area, aligned with strategy and company-wide objectives.
• Use reporting, cost control and performance analysis to support business units in meeting profitability, efficiency and productivity targets, and recommend resource allocation for growth.
• Work with the Data & Analytics Unit to design and deliver advanced reporting and analytics solutions.
• Carry out investment evaluations and cost-benefit analyses for high-impact strategic initiatives.
• Lead continuous improvement of finance processes and strengthen cross-functional collaboration.

Required profile

• Master's degree in finance, economics, mathematics, business administration or a related field.
• Proven experience analysing digital sales and marketing performance, with a strong understanding of sales funnels, conversion drivers, customer acquisition costs and return on marketing investment.
• Experience evaluating investments and conducting cost-benefit analyses to develop business cases.
• Experience in a strategic finance, business partnering or advisory role working closely with senior leadership is an advantage.
• Fluency in English and at least one Baltic language (Estonian, Latvian or Lithuanian) at C1 level or equivalent.

Required skills

• Deep understanding of financial and operational KPIs, including budgeting, forecasting, cost control, P&L management and financial statements.
• Data analysis and visualization tools such as Excel and Power BI.
• Curiosity about using AI, automation and analytics to improve business decisions.
• Strong communication and storytelling skills, and a leadership mindset.

What we offer

• Monthly gross salary by location: Estonia €3,800-€4,500, Latvia €3,900-€4,700, Lithuania €4,400-€5,100, depending on experience.
• Annual bonus program and product discounts for you and your close family.
• Engaging projects, independent task planning, and access to personal development and training.
• Health insurance covering physical and mental wellbeing, additional vacation days and flexible work-life balance.

The position is based in Tallinn, Riga or Vilnius, in a hybrid setup with at least 3 days a week at the local office. Applications are reviewed as they come in, so apply early; the vacancy closes once the role is filled. Candidates should attach their CV in English.