Head of Product Marketing – Financial Products

About the role

As the Head of Product Marketing for Financial Products, you will shape the marketing strategy and drive commercial growth for GoMining’s portfolio of non‑core financial services, including cards, earn programs, travel, and rewards. You will lead the positioning, launch, and scaling of these products worldwide while maximizing cross‑sell opportunities across the GoMining ecosystem.

Key responsibilities

• Define and execute the overall marketing strategy for the financial products portfolio.
• Own product positioning, messaging, and value propositions for the Card, Simple Earn, Travel, Rewards and future services.
• Prioritize launches, growth initiatives and marketing investments across the portfolio.
• Develop and run end‑to‑end go‑to‑market plans for new products, features, pricing updates and campaigns.
• Coordinate launch execution with Product, Design, Analytics, Compliance and Operations teams.
• Manage the commercial funnel together with acquisition, CRM, retention and product marketing teams.
• Work with Finance on pricing strategy, unit economics, and commercial planning.
• Define KPIs, track performance and report on marketing impact.
• Build and scale partnership, referral and co‑marketing programs.
• Lead cross‑functional marketing initiatives and mentor senior marketers.

Required profile

• 7+ years of experience in product marketing, go‑to‑market, growth marketing or marketing leadership.
• Proven track record marketing multiple products within a single portfolio.
• Experience in fintech, digital banking, payments, cards, wallets, lending or wealth management.
• Strong commercial mindset with deep understanding of funnel economics, pricing, CAC, LTV and revenue growth.
• Demonstrated ability to launch products globally and run integrated marketing campaigns.
• Experience building partnership, referral or co‑marketing programs.
• Capability to balance commercial growth with regulatory and compliance requirements.

Required skills