CRM Manager – Lifecycle & Automation

About the role

We are looking for a motivated and detail‑oriented CRM Manager to support lead remarketing and automated communication programmes at Welltech, a global wellness technology company. Working closely with senior CRM team members, you will help drive first‑subscription conversion through lifecycle campaign execution, journey mapping and continuous testing.

Key responsibilities

• Support the CRM Acquisition Lead in executing remarketing strategies for non‑converted leads and monitor performance against subscription targets.
• Assist in building and maintaining automated journeys, including segmentation setup, quality assurance and basic troubleshooting.
• Help execute personalised campaigns using established messaging frameworks and coordinate copy and creative requests.
• Participate in simple A/B tests, collect campaign data and support reporting and documentation of learnings.
• Coordinate day‑to‑day activities with Monetisation, Performance Marketing, Product and Analytics teams to ensure cross‑channel consistency.

Required profile

• At least 1 year of experience in CRM, lifecycle marketing, marketing automation or a related field.
• Familiarity with email or push‑notification tools such as Reteno, Braze or similar platforms.
• Basic understanding of a CRM/lifecycle technology stack and comfort with QA and troubleshooting.

Required skills

• Reteno
• Braze