Sales Research & Lead Generation Specialist

About the role

28Stone is seeking a detail‑oriented Sales Research & Lead Generation Specialist to support its business development pipeline. The role focuses on high‑precision market research, prospect list building, and execution of cold‑email outreach campaigns for financial‑services clients in the US and UK.

Key responsibilities

• Conduct in‑depth market research to identify and pre‑qualify target accounts and contacts based on defined Ideal Customer Profile parameters.
• Plan, configure, launch, and monitor cold‑email sequences using sales‑engagement tools, tracking deliverability and performance metrics.
• Package and deliver qualified prospect lists, engagement reports, and analytics to the sales team for timely follow‑up.
• Serve as the internal liaison with external digital‑marketing/PR agencies and internal subject‑matter experts to coordinate campaign assets and timelines.
• Maintain CRM data hygiene through routine database maintenance, record merging, and de‑duplication.

Required profile

• 5+ years of experience in sales research, lead generation, or outbound B2B marketing support.
• Proven track record of prospecting and list building based on detailed Ideal Customer Profiles in B2B/Financial Services.
• Hands‑on experience executing cold‑email outreach campaigns via sales‑engagement platforms.
• Experience with CRM administration and data hygiene, preferably HubSpot.
• Familiarity coordinating campaign execution with external agencies and internal SMEs.
• Basic familiarity with LinkedIn for targeted audience research.
• Strong organizational, analytical, and execution skills.
• Excellent written and verbal English communication.

Required skills

• HubSpot CRM administration
• Sales‑engagement platforms for cold‑email outreach
• LinkedIn for prospect research

What we offer

• Flexible work options: hybrid, remote, or office‑based in Riga or Daugavpils.
• Training budget, mentorship programs, and tech community participation.
• Performance reviews, career growth opportunities, and loyalty rewards.
• Health and wellness support, paid mobile bills, and sports/fitness perks.