Product Manager – Tobacco, Confectionery & Liquor

About the role

We are looking for a dynamic Product Manager to lead the Tobacco, Confectionery and Liquor categories for our new retail operation at Riga Airport. Reporting to the Country Retail Operations General Manager, you will translate commercial strategies into day‑to‑day store excellence, ensuring the right products are available, priced correctly and presented attractively for travellers.

Key responsibilities

• Monitor category, brand and sales performance, identifying growth opportunities.
• Manage product assortment, availability, pricing and stock quality across all airport stores.
• Coordinate product launches, promotional campaigns and in‑store activations.
• Ensure visual merchandising standards, planograms and marketing guidelines are correctly implemented.
• Work closely with Operations, Supply Chain and Commercial teams to optimise inventory and category performance.
• Build and maintain strong relationships with suppliers and brand partners.
• Support store teams through product knowledge, sales incentives and training initiatives.

Required profile

• Minimum three years of commercial experience in retail or a related field.
• Bachelor’s degree in Business Administration or a relevant discipline.
• Fluent in English (spoken and written) and Latvian; additional languages are a plus.
• Strong commercial and analytical mindset with a passion for sales and customer experience.
• Excellent communication and stakeholder‑management abilities.
• Proactive, independent and able to thrive in a fast‑paced environment.

Required skills

• Understanding of retail operations, merchandising and stock management.