Head of Product Marketing (Core)

About the role

As Head of Product Marketing (Core) you will own the marketing strategy and commercial growth of GoMining's flagship mining products, including Digital Miners, hashrate upgrades, the marketplace and the broader mining ecosystem. You will define positioning, launch and scale these products globally while working closely with Product, Finance, Analytics and executive leadership.

Key responsibilities

• Define and execute GoMining's global marketing strategy, positioning, messaging and value propositions across the product portfolio.
• Own end‑to‑end go‑to‑market strategy for product launches, new features, pricing updates and strategic initiatives, coordinating across Product, Design, Analytics and Operations.
• Lead the commercial marketing funnel, optimizing CAC, LTV, conversion, retention and revenue performance and collaborating with Finance on pricing and unit economics.
• Build and mentor a high‑performing international marketing organization, aligning performance marketing, CRM, brand, content, SEO, community, partnerships and product marketing.
• Conduct market research, customer segmentation and competitive analysis to identify new growth opportunities and continuously improve performance.

Required profile

• 8+ years of experience in Marketing, Growth, Product Marketing or Go‑to‑Market roles.
• 3+ years leading marketing teams in a high‑growth technology company.
• Proven track record building and executing global marketing strategies with strong commercial mindset.
• Experience working closely with Product, Finance and executive leadership.

Required skills

• Strong analytical skills and data‑driven decision‑making.
• Experience managing cross‑functional marketing organizations and integrated product launch campaigns.

What we offer

• Professional growth support for courses, conferences and English learning (up to 100% coverage).
• Remote or hybrid work format with flexible hours across international teams.
• Paid leave: up to 20 vacation days, 8 company holidays and 5 personal days per year.
• Recognition programs with structured performance reviews and team awards.
• Team culture includes retreats in international locations such as company apartments in Cyprus.