Growth Marketing Lead (B2B SaaS & Payments)

About the role

Ruby Labs is building a high‑scale payment orchestration platform and needs a Growth Marketing Lead to own its digital presence and create a scalable marketing engine. The role is hands‑on, covering everything from positioning and website management to content creation, acquisition funnels, and pipeline generation.

Key responsibilities

• Own and continuously optimise the product website, landing pages, and conversion pathways using A/B testing and CRO techniques.
• Develop and run a content engine that includes blog posts, guides, case studies, newsletters and thought‑leadership pieces for executives.
• Manage the company’s LinkedIn presence, build executive thought‑leadership content and grow an audience of fintech and payments decision‑makers.
• Drive organic acquisition through SEO, keyword research, content clusters and optimisation for AI‑driven discovery platforms.
• Design and optimise acquisition funnels, lead‑magnet assets, email nurturing sequences and marketing automation workflows.
• Own analytics and reporting, tracking traffic, conversion metrics, pipeline contribution and cost‑per‑lead.

Required profile

• 4+ years of hands‑on growth, demand‑generation or digital marketing experience in B2B SaaS, FinTech, payments or similar technical startups.
• Proven track record of delivering measurable results such as organic traffic growth, qualified leads, pipeline or conversion improvements.
• Strong copywriting and messaging skills with the ability to translate complex technical concepts into clear, compelling content.
• Experience working independently, using AI and automation tools to achieve outcomes typically expected from larger teams.

Required skills

• SEO tools (Ahrefs, Semrush, Google Search Console)
• Marketing automation & CRM platforms (HubSpot, Zapier, Make)
• Web & no‑code builders (Webflow, Framer)
• Analytics platforms (GA4)
• AI content and research tools (ChatGPT, Claude, Perplexity, Cursor)
• LinkedIn B2B content distribution