Content Marketing Manager

About the role

Setupad is looking for a Content Marketing Manager to own and grow its content engine. You will create and manage blog posts, case studies, feature announcements and newsletters that attract publishers and convert them into platform users.

Key responsibilities

• Plan, write and publish blog articles, guides and landing pages to increase organic traffic and drive sign‑ups.
• Translate technical product updates (Prebid, header bidding, Google Ad Manager, consent management) into clear, revenue‑focused messaging for newsletters, release notes and landing pages.
• Interview publishers and produce data‑rich case studies for the sales team.
• Maintain the newsletter, social media channels and industry PR to keep the brand visible in the ad‑tech community.

Required profile

• Excellent written English with the ability to self‑edit to a publishable standard.
• 2‑3 + years of experience in content marketing, product marketing or technical B2B writing.
• Strong technical curiosity and willingness to dive into product documentation and collaborate with engineers.

Required skills

• WordPress
• Google Analytics
• Google Search Console
• Google Ads
• Prebid
• Google Ad Manager (GAM)
• Consent Management Platforms (CMPs)