SEO Specialist – Global Digital Hub

About the role

Roche’s Global Digital Hub is looking for an SEO Specialist to strengthen the company’s digital presence. You will work closely with cross‑functional teams to improve organic visibility, support content creation, and drive data‑based optimisation across the corporate website and marketing assets.

Key responsibilities

• Execute technical, on‑page and off‑page SEO strategies aligned with business goals.
• Conduct keyword research using tools such as SurferSEO, SEMrush and Ahrefs, grouping keywords into clusters and prioritising them for impact.
• Prepare detailed briefs for content creators, ensuring keyword integration and adherence to internal guidelines.
• Generate regular SEO and organic traffic performance reports and present insights to stakeholders.
• Run A/B tests, analyse results, and recommend actions to maximise ROI.

Required profile

• BSc/MSc in a related field with at least 2 years of hands‑on SEO experience.
• Strong analytical mindset and ability to translate data into actionable recommendations.
• Excellent written and spoken English; additional languages are a plus.
• Detail‑oriented, well‑organized and capable of managing multiple priorities.

Required skills

• Adobe Analytics
• Google Search Console
• SEO tools: Ahrefs, SEMrush, SurferSEO, Screaming Frog
• Excel, Google Sheets, Smartsheet
• Basic CSS and HTML

What we offer

• Continuous learning opportunities, language courses and internal mobility.
• Competitive benefits including annual bonus, transportation allowance and flexible work options.